In this episode, Don sits down with Don Scott, Vice President of Entertainment and Marketing for Clemson Athletic Ventures, to explore the strategy behind one of college athletics’ premier gameday experiences. Don explains why “traditions are awesome, but traditional thinking is not,” shares Clemson’s approach to communication, creativity, and evaluating new ideas, and reveals the framework that guides every gameday decision. He also shares the biggest mistake athletic departments make, the most overlooked element of the fan experience, and practical lessons that can help elevate Event Presentation at any level.