Kansas Athletics

Client Summary

Applause

“We are excited to be working with Don and the team at the Costante Group. We really wanted to reimagine our Late Night in the Phog event and their expertise in providing a best in class fan experience for their events really spoke to us. We have been thrilled with our partnership and are looking forward to a successful event. ”

Jason Booker
Deputy Athletics Director – External Affairs & Revenue Generation
Kansas Athletics

Kansas Athletics is looking to elevate their 38th annual Late Night in the Phog event in October 2022 at the historic Allen Fieldhouse. The event springboards the start of the men’s and women’s basketball season and gives the fans a first look at the 2022-23 Jayhawks.

OUR ROLE

Costante Group is currently providing leadership to elevate the programming and execution of Kansas Athletics’ Late Night in the Phog event. Our focus is to implement dynamic and entertaining elements that will engage a diverse audience. Costante Group is facilitating consistent consultation, remaining flexible to KU Athletics’ needs, and taking accountability for the finished product that will ultimately convey KU Athletics’ brand story.

EXECUTION

  • Conduct a complete review of Late Night in the Phog
    • Demographics
    • Traditions / Rituals
    • Current Successes / Areas for Improvement
    • Communication Process
    • Staffing
    • Resources
    • Partnership Obligations / Promotions
    • Budget
  • Create a list of new and/or improved programming ideas that delivers an elevated experience for those in attendance
  • Develop rundown incorporating all desired logistical and digital components
  • Assist in identifying the correct artist to perform
  • Communicate with key management and designated staff at Kansas Athletics to facilitate finalized rundown and implementation strategy
  • Produce and direct 2022 event utilizing Kansas Athletic personnel combined with Costante Group staffing (as required)

Applause

“We are excited to be working with Don and the team at the Costante Group. We really wanted to reimagine our Late Night in the Phog event and their expertise in providing a best in class fan experience for their events really spoke to us. We have been thrilled with our partnership and are looking forward to a successful event. ”

Jason Booker
Deputy Athletics Director – External Affairs & Revenue Generation
Kansas Athletics

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