Kansas Athletics

Client Summary

Behind the scenes

By the Numbers

14,712 Attendees

Sold Out

38th Edition

of Late Night in the Phog

3 Banner Unveilings

Big 12, Final Four, and National Championship

1 NBA Hall of Famer

Shaquille O’Neal (AKA DJ Diesel)

Applause

Jason Booker
Deputy Athletics Director – External Affairs & Revenue Generation
Kansas Athletics

Kansas Athletics’ 38th annual Late Night in the Phog event on October 14, 2022, at the historic Allen Fieldhouse. This annual event springboards the start of the men’s and women’s basketball season and gives the fans a first look at the 2022-23 Jayhawks.

OUR ROLE

Costante Group was hired to reimagine Late Night and deliver a best-in-class fan experience for recruits, fans, sponsors, and players. This involved providing leadership to elevate the programming and execution of Kansas Athletics’ Late Night in the Phog event. The focus was to implement dynamic and entertaining elements that would engage a diverse audience. Costante Group facilitated consistent consultation, remained flexible to KU Athletics’ needs, and took accountability for the finished product that ultimately conveyed KU Athletics’ brand story.

EXECUTION

  • Conducted a complete review of Late Night in the Phog
    • Demographics
    • Traditions / Rituals
    • Current Successes / Areas for Improvement
    • Communication Process
    • Staffing
    • Resources
    • Partnership Obligations / Promotions
    • Budget
  • Created a list of new and/or improved programming ideas that delivered an elevated experience for those in attendance
  • Developed rundown incorporating all desired logistical and digital components
  • Assisted in identifying the correct artist to perform
  • Communicated with key management and designated staff at Kansas Athletics to facilitate finalized rundown and implementation strategy
  • Produced and directed the 2022 event utilizing Kansas Athletic personnel combined with Costante Group staffing

Applause

Jason Booker
Deputy Athletics Director – External Affairs & Revenue Generation
Kansas Athletics

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