Beyond the Scoreboard
Curriculum For the Classroom
Bring the strategy, planning, communication, creativity, and execution of sports event presentation into the classroom with a curriculum built around Beyond the Scoreboard and supported by real-world industry resources.
From the book to the classroom
Beyond the Scoreboard: The Ultimate Guide to Sports Event Presentation was built from decades of professional experience producing and directing live sports events. The book gives students and industry professionals a practical framework for understanding how memorable event experiences are planned, communicated, staffed, produced, and evaluated.
The curriculum extends that framework for higher education. It is designed to help professors connect chapter concepts with classroom discussion, applied assignments, industry examples, and supplemental learning resources without losing the real-world perspective that makes the book useful to sport management students.
The curriculum follows the book's full event-presentation framework, from defining the discipline and establishing a philosophy through staffing, promotions, digital production, team introductions, and music.
Built to support professors
The Companion Package brings together resources that help instructors move beyond assigned reading and use the book as a practical teaching platform for sport management and live-event courses.
Chapter-Aligned Support
Organize teaching around the same 13-chapter framework students encounter in the book, making it easier to connect reading, discussion, and application.
Professor Resources
Use supplemental materials designed to help instructors introduce concepts, guide discussion, and connect professional event-presentation practices to course objectives.
Applied Learning
Move from theory to practice by using real-world situations, professional decision-making, and industry examples as a foundation for classroom learning.
The Rundown Integration
Extend each chapter with searchable podcast conversations and book reference points drawn from industry professionals working across sports and live events.
A 13-chapter roadmap for event presentation
The curriculum follows the book's progression so instructors can build a full course, a focused module, or supplemental lessons around the areas most relevant to their students.
Teach the concept. Apply the concept. Explore the industry.
The curriculum is designed to give professors flexibility. Use the book as the core text, integrate selected chapters into an existing course, or use the Companion Package and podcast resources to strengthen individual topics in sport management, event operations, fan experience, or live production.
Teach
Introduce the principles, terminology, strategies, and processes presented in each chapter of Beyond the Scoreboard.
Apply
Connect concepts to practical scenarios and professional decision-making so students can think like event-presentation practitioners.
Explore
Use The Rundown to hear directly from industry leaders and examine how book concepts appear across teams, leagues, sports, venues, and live events.
Turn hundreds of industry conversations into a classroom resource
Search The Rundown by topic, guest, organization, or Beyond the Scoreboard chapter. The search experience surfaces relevant transcript matches and chapter reference points so professors and students can move directly from a concept in the book to a real-world industry conversation.
Now being piloted in higher education
The Beyond the Scoreboard Companion Package has been released to pilot schools and is currently being introduced in university classrooms as a new way to connect sport management education with professional event-presentation practice.
The pilot program gives participating professors an opportunity to use the curriculum in real courses and explore how the book, Companion Package, and The Rundown Podcast Search Engine can work together as a teaching system.
The goal is straightforward: help students understand not only what successful sports event presentation looks like, but why professionals make specific decisions and how those decisions are planned and executed in the real world.
Interested in bringing Beyond the Scoreboard into your classroom?
Learn more about the curriculum, the Companion Package, professor resources, and opportunities to connect Beyond the Scoreboard with your sport management or event-focused course.