Costante Group | Sports & Event Marketing

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Professional Consultations
One of the biggest leadership challenges any organization faces is finding qualified people who are suited to specific responsibilities and who understand the importance of organized teamwork. The Costante Group offers a comprehensive solution for every aspect of athletic and corporate event production, designed to integrate seamlessly with your existing team in whatever capacity necessary. If specialized training or advice is all your staff requires, the Costante Group provides strategic consultations. Or, if you're seeking more inclusive services, the Costante Group will step up to meet your challenge.

Regardless of your needs, Costante Group’s consultation process begins with an evaluation and analysis of your current processes and procedures. We then develop solutions that meet your unique objectives in the following areas:

Event Presentation
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  • Branding
    • Utilizing event presentation resources to deliver the right branding for your organization and sponsors
  • Budget Development
    • Reaching your event presentation goals and objectives within any budget
    • Maximizing your dollars to deliver the most impact
  • Ceremonies and Presentations
    • Outlining the proper steps for successrful implementation
    • Identifying the right resources and entertainment assets for impact
  • Communication
    • Tracing inventory
    • Scriptwriting
    • Developing a format
    • Outlining staff duties and responsibilities
    • Identifying proper communication equipment
    • Creating a blueprint to establish teamwork within all departments
  • Directing/Producing
    • Providing proven techniques to achieve success as a director and/or producer
    • Outlining job duties and responsibilities
  • Entertainment Assets
    • Maximizing the use of a mascot with character training, appearance/community program, slit development, timing and impact/effectiveness
    • Incorprating a host/emcee, including recruiting, auditions, training and managing
    • Integrating assets into your presentation mix
    • Developing successful entertainment groups through recruiting, auditions, training and managing
  • Event Atmosphere
    • Generating an optimal event atmosphere
    • Integrating your entertainment resources for maximum impact
  • Group Sales
    • Using your event presentation inventory to increase revenue
    • Providing the processes and procedures necessary to maintain quality control
  • Music
    • Providing the steps needed to improve transitions throughout your event
    • Identifying the genres that engage the audience demographic and enhance their experience
    • Outlining the music resources that accomplish your goals and objectives
    • Generating the blueprint for proper communication between director and audio operator
    • Providing training and proper techniques for integrating audio into the overall event presentation
  • Planning
    • Facilitating the brainstorming and planning process for developing a successful event presentation
    • Providing the experience and details required for proper planning
    • Conduct post-event evaluation with organization to troubleshoot for future planning purposes
  • Promotions
    • Providing the guidelines for developing successful promotions (standards/criteria)
    • Outlining the steps necessary to fully integrate entertainment assets
    • Delivering proven techniques to maximize the effectiveness of your resources
  • Sponsor Integration
    • Branding sponsors effectively without sacrificing your event presentation
    • Providing the communication process for developing a winning partnership between your sponsorship department and event presentation staff
  • Staffing
    • Providing established methods for recruiting and training full-time and part-time personnel
    • Outlining the staffing structure (organizational chart) and responsibilities that maximize the strengths of your personnel
  • Team Imagery
    • Communicating effectively with team operations to build your brand
    • Creating brand awareness by utilizing your resources
    • Providing best practices for developing player and fan involvement
  • Team Introductions
    • Providing the steps for exceeding expecations from conception to implementation
    • Outlining the proper timing and transitions necessary to create and sustain emotional connections with people in attendance
    • Identifying proven methods for integrating entertainment assets
  • Timing, Transitions and Execution
    • Providing the blueprint for creating a seamless and cohesive event presentation
  • Video and LED Boards
    • Outlining proven tactics to maximize video resources and deliver the greatest impact

Video Production
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2010 Kansas City Royals Award Night
Overland Park Convention Center
Overland Park, KS
"Don is extremely knowledgeable and experienced in the field of event presentation. His preparation and attention to detail are second-to-none. He projects confidence through his actions and leads his staff to execute well-designed projects that go above and beyond every time."

Dayton Moore
Senior Vice President -
Baseball Operations/General Manager
  • Creative Production
    • Providing concept, shooting, design and animation of team open, player headshots, crowd prompts and other branded video assets
    • Providing concept, design and animation of sponsor features, consistent with your team's branding and/or sponsor-specific designs
  • Technical Consideration
    • Providing assets tailored to your specific needs regarding timing, usage and integration with LED boards
    • Delivering elements that are ready to run and fully compatible with your venue's specific system requirements

Marketing
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  • Marketing
    • Marketing your event or company via customized promotions, advertising, merchandising, packaging, direct and interactive marketing plans
    • Design innovative marketing strategies and budgets to realize the goals of your event
    • Creatively brainstorming new ways to progress your brand/event forward while maintaining its identifiable aspects
  • Communications
    • Develop direct communication strategies to achieve marketing objectives
    • Manage all aspects of your event's internal and external communications
    • Assist in the development of marketing communication plans
  • Public Relations
    • Direct and lead all public relations efforts to create awareness locally and nationally
    • Create and manage resource calendar to meet all public relations objectives
    • Produce unique community events beneficial to your event and sponsors
  • Promotions
    • Design and implement promotional campaigns that will increase sales
    • Define and expand promotions to develop successful marketing campaigns
    • Create customer focused campaigns that will enhance event visibility and drive strategic growth

SponsorshiP & Broadcasting
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  • Price Structuring
    • Providing pricing recommendations for sponsorship assets/inventory
    • Analyzing sponsorship financial statements for expense control and budget projections
  • Licensing Agreements
    • Valuating sponsorship rights
    • Reviewing and analyzing licensing agreements (NBA, NCAA/CLC, MLB, NFL)
  • Sponsorship Management
    • Analyzing ROI from sponsorship investments
    • Assessing sponsorship opportunities for brands
    • Developing new assets and inventory
    • Developing and implementing promotional concepts
    • Creating or reviewing media sales kits
  • Broadcast
    • Analyzing broadcast rights
    • Evaluating and critiquing broadcast talent

Business Development
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  • Sales Management
    • Providing strategic and/or tactical support consultation for sales teams
    • Reviewing and critiquing sales staffs
    • Managing sales staffs
    • Analyzing sales data, sales pacing, sales pipelines, sales tracking and rate integrity
    • Recruiting and evaluating personnel
    • Researching and providing sponsorship lead referrals
  • Sales Training
    • Consulting and ticket sales training (season, group and individual game/event)
    • Providing sponsorship sales training (short-term or long-term)
  • Strategic Sponsorship Management
    • Conducting competitive research and audits
    • Reviewing and providing recommendations for sales reporting structures and activity documentation
    • Creating ways to more fully monetize websites
    • Providing consultation on corporate sponsorship proposal templates and packages
    • Consulting for product or service business development efforts (i.e. getting your product in front of decision-makers)

Client Services & Event Marketing
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  • Client Services
    • Develop plan for, and oversee the execution of, contractual assets for corporate sponsors, including but not limited to:
      • Broadcast media trafficking (radio, television, print and internet)
      • On-site temporary and permanent signage
      • Consumer promotions and event focused giveaways
    • Develop ideal departmental structure for maximum organizational benefit, including:
      • Create ideal division of accounts for employees
      • Optimal asset management tracking systems to ensure target profitability
      • Advise on optimal invlicing systems
  • Sales/Renewal Presentations
    • Support Sales Department through new content development created specifically for a prospective client
    • Create sales presentations that are client-focused and supported by research
    • Create results-driven Corporate Sponsor Partnership Summaries for use in Sales renewal presentations to increase partner renewal rate
  • Events
    • Develop, activate and mage all fan and/or customer events, including:
      • Operational procedures from creation and marketing of event through day-of setup and breakdown
      • Sponsor integration in event messaging and execution
      • Event ticket sales (as applicable)
  • Brand Integration
    • Ensure the optimal brand message is incorporated into all corporate sponsor marketing programs
  • Youth Marketing
    • Develop youth-focused marketing platforms to create new sources of revenue and as a vehicle to increase younger fan base
    • Develop consumer product licensing program for youth market and releationships with key retailers to support program
Event Production/Management

By having the Costante Group assume full responsibility for your corporate, charity or athletic event production, you can free your in-house resources from the cumbersome details and allocate your assets more productively.


Whether you need assistance with an existing event or would like a full turnkey operation from concept to completion for a new event, the Costante Group is your best solution.

Event Production/Management
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  • Event Producer/Director
    • Producing, directing and implementing all logistical aspects of event operations and promotions for any size event
    • Preparing, managing and executing event format and script (pre-event, during event, intermission and post-event)
    • Coordinating all video and LED elements within the event format, including sponsor-related video packages, promotions, event entertainment and presentations
  • Event Management
    • Managing and executing branding, sponsorship and promotional implementation, event presentation, and entertainment
    • Managing, training and supervising event staffing (video board/LED operators, promotions staff, public address announcer, in-arena emcee, mascot, game crew, security, dance team, interactive squad, audio operators, eent entertainment and volunteers)
  • Special Events
    • Providing full turnkey services for special events, such as fan fests, award shows, opening day/season openers, special ceremonies (e.g., retirements, inductions, dedications), auditions and fundraisers
Speaking Engagements

Regardless of how experienced and well-tuned your organization’s team may be, even the finest operations need to be maintained and updated to continue running smoothly. Enlisting the services of the Costante Group to provide a fresh insight or encourage the professional growth of your organization is one of the wisest investments you can make. The Costante Group can tailor any presentation to fit your specific needs and bring a renewed vigor to your team.

Speaking Engagements
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  • Keynote Speaker
    • Engaging any group as a keynote speaker, regardless of demographic, audience size or venue requirements
    • Delivering customized material to an audience that achieves their particular goals and objectives
    • Using PowerPoint and other electronic presentation tools
  • Seminars
    • Offering hands-on seminars to address identified areas needing improvement
    • Bringing proven experience as a seminar presenter, with the background to customize material to suit your organization's unique needs
    • Utilizing professionally prepared instructional materials and participant packets